WEB DESIGN. BLOG WRITING. SOCIAL MEDIA.

When Julia Fitzgerald published Midsize, she didn’t want her website to simply promote the book on a stand-alone page page. This guide for midsized marketers was representative of her experience and knowledge in the marketing world. To communicate this, we decided to update her entire website’s functional and aesthetic design to align with the book.

As a life-long marketer, Julia is often featured in business-related podcasts, articles, and other media sources. She needed somewhere to place this curated content where her audience could access it, as well as a platform where she could share her thoughts and advice on developments in the marketing world. As a result, I created Julia’s Shop Talk page and wrote a series of blog articles based on topics that she chose and outlined. Many of these original blog posts also reference Midsize. Some bonus plugs!

To top it off, I adapted all Shop Talk content for social media to share on Julia’s LinkedIn.